Google noted that the number of near me searches (searches conducted for goods and services nearby) have increased 146 percent year over year, and 88 percent of these near mesearches are conducted on mobile devices. As Googles Matt Lawson wrote : With a world of information at their fingertips, consumers have heightened expectations for immediacy and relevance. They want what they want when they want it. Theyre confident they can make well-informed choices whenever needs arise. Its essential that brands be there in these moments that matter when people are actively looking to learn, discover,
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